Most teams are about to learn that giving AI more steps in the workflow does not automatically make the work better.

The first wave of AI marketing was easy to understand. Open the tool, ask for the draft, edit it a bit, and ship the asset. Rinse and repeat.

Now the work is starting to move differently.

AI is finding its way into most of the workflow and the whole system looks alive. That is powerful, and it is also where things get risky. Once one AI output becomes the input for the next step, bad assumptions do not stay contained. They travel. A weak summary or brief quickly becomes five assets before anyone stops to ask whether the work is actually good.

So the real question is no longer whether AI can do more of the marketing workflow.

It can.

The question is where the human belongs in the loop.

This week’s issue is about finding that line. Alice shows how Hermes became a persistent AI marketing teammate that keeps working beyond a single session. Greg breaks down what we would actually automate in an agentic marketing workflow, what AI should assist, and what must stay human-led. And RankFuel shows what happens when AI moves from one-off content generation into an installed SEO system that keeps learning after you hit publish.

The best agentic workflows make human judgment more focused, more timely, and more valuable.

Blake | Co-Founder, Myosin.xyz

MYOSIN LEARNS: The agentic OS that runs my marketing while I sleep | Alice Shikova on Hermes

Most AI agents still feel like an intern.

They show up, forget the context, need constant supervision, and disappear the second the session ends. That might work for experiments, but it breaks down when you want AI to become part of your actual operating rhythm.

In this week’s Myosin Learns, Alice Shikova walks through Hermes, the agentic operating system she runs as her marketing teammate. It works from Telegram, keeps running while her laptop is closed, and gets sharper over time by learning from her own knowledge base, workflows, and reusable skills.

The best part: this is not just another tool demo. Alice shows how one 50-minute interview can become a week of posts on X and LinkedIn in her voice, why Hermes can be easier for non-technical operators than Claude Code, and how splitting agents between local and cloud environments can make the system safer, faster, and more useful.

Watch now to see how Alice uses Hermes as a persistent AI marketing teammate.

What We’d Actually Automate in an Agentic Marketing Workflow

Agentic marketing workflows are moving from impressive demos to real operating systems. That creates a new problem: once AI can research, draft, route, repurpose, and report across the stack, every bad assumption can travel downstream.

The question is no longer just “Can AI do this?”

It is: “What happens if AI does this wrong and nobody catches it?”

This week, Greg Patenaude breaks down what marketing teams should automate, what AI should assist, and what must stay human-led. The core idea: the teams that win will not be the ones that automate the most. They will be the ones that draw the clearest line between AI execution and human ownership.

INSTALLED SYSTEMS: RankFuel turns SEO from a publishing task into a compounding growth loop

Most SEO tools help you create another piece of content.

RankFuel is built around a different idea: what if your content engine could keep improving after you hit publish?

Incubated at Myosin, RankFuel turns a website URL into an always-on SEO system. It profiles the business, maps topical authority, generates content, creates on-brand visuals, publishes to your CMS, refreshes declining articles, strengthens internal links, and spots new content gaps from Search Console.

That is the difference between a writing assistant and an installed system.

The real shift is not “AI can write articles now.” It is that SEO is becoming a loop: research, publish, monitor, refresh, learn, and repeat. RankFuel shows what happens when AI stops being used as a one-off content tool and starts operating as infrastructure for compounding organic growth.

Want help finding the human line inside your AI-enabled GTM system?

Book a Myosin workflow audit. We’ll help you map what to automate, what to assist, and where human judgment needs to own the call.

That’s it for this week.

Myosin.xyz is an AI-native marketing network, made of 100+ members across 26 countries. We vet and aggregate the best marketers from around the world to provide full-stack marketing services to frontier tech companies & blockchains such as WalletConnect, Velora, Spexi, Ripple, NEAR, Starknet, Solana Mobile, Chainbase, POKT Network, Animoca Brands, Rootstock Labs, and many more.

Want to build a better GTM system?
Tell us about your project and book a time HERE!

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