I'm Blake, one of the co-founders of Myosin. If you're receiving this, it's because you've connected with us at some point: whether through a Myosin event, one of our research reports, or one of a billion collabs in this wild onchain world.

The tools are getting better. Fast. The teams using them well are getting sharper.

This issue is about what happens when AI stops being a novelty and starts becoming part of the operating system. We’ve got a real look at how marketers are building with it today, why weak strategy gets exposed the moment automation kicks in, and how to think about events as growth infrastructure instead of brand theater.

Let’s get into it.

Blake | Co-Founder, Myosin.xyz

CHAIN REACTIONS EP 52: AI-ENABLED MARKETING, WITHOUT THE HYPE

This week, Blake and Polina sit down with Myosin members Jay and Shane to talk about what AI-enabled marketing actually looks like when you stop doomscrolling and start building.

They get into the real stack they use every day, from ChatGPT, Claude, and Claude Code to n8n, OpenClaw, Replit, and Higgsfield, and explain how these tools are changing the speed of execution across research, design, content, automation, and product marketing. The throughline is simple: AI is not replacing good marketers. It is raising the bar for how fast, how clearly, and how creatively they operate.

The episode also gives a live look at the AI Enabled Marketer school they are building inside Myosin, with practical workflows, lead magnet builds, automation examples, and a clear focus on helping marketers move from curiosity to capability.

If you want a grounded look at how real operators are using AI right now, this is the one to queue up.

When AI executes your marketing exactly as designed, weak strategy becomes impossible to hide.

Every team is adopting more and more AI marketing tools, but many still aren’t seeing better results. The problem isn’t the technology, it’s the underlying strategy.

AI is extremely efficient at scaling whatever system you give it. If your positioning is unclear, your ICP is vague, or your funnel isn’t aligned with revenue, automation will expose those weaknesses faster than a human team ever could.

The uncomfortable truth: AI isn’t failing your marketing. It’s revealing where your strategy was already broken.

Running High-ROI Events: Turn Moments Into Momentum

Most crypto events are loud and forgettable. The best ones become growth engines.

This playbook shows how to design events that actually move your product forward by activating users, strengthening relationships, and creating lasting brand memory. Instead of chasing RSVPs or throwing another party during conference week, it teaches teams how to build Event-Market Fit and host the right experience at the right stage of product growth.

Inside, you will learn how to map your event strategy along the Event Curve from intimate founder dinners to flagship activations, architect memorable experiences with emotional peaks and rituals, and choose formats that drive outcomes like partnerships, onboarding, and community loyalty. It also breaks down the operational side including planning timelines, execution workflows, and the metrics that measure ROI after the bar tab closes.

If you want events that compound into partnerships, product adoption, and community momentum instead of just photos for X, this is the blueprint.

Should We Work Together?

Myosin.xyz is a crypto native marketing network, made of 100+ members across 26 countries. We vet and aggregate the best marketers from around the world to provide full-stack marketing services to onchain companies & blockchains such as WalletConnect, Velora, Spexi, Ripple, NEAR, Starknet, Solana Mobile, Chainbase, POKT Network, Animoca Brands, Rootstock Labs, and many more. Interested to learn more? Tell us about your project and book a time HERE!

That's it. That's all we got! Talk next week.
The Myosin Weekly team 👋

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