This week we’re cutting through the chaos. Raids aren’t dead. Lazy raids are, and Domino’s Vincze shows how to turn them into precision strikes that hijack timelines and graduate raiders into real ambassadors. We’re also celebrating a massive KBW win for Myosin Korea and sharing our newest playbook on finding your smallest viable audience, the believers who will carry your story further than any ad spend.

Here’s what’s shaping the future.

RAIDS DONE RIGHT: THE GOOD, THE BAD, AND THE SPAMMY

“Raids are dead.” That’s the line you’ll hear from skeptics who only see ticker spam and bot farms clogging the timeline. But raids aren’t dead—lazy raids are. Done right, they’re one of the cheapest ways to hijack attention, land top replies, and seed recognition across an entire ecosystem.

This week, Vincze, co-founder of Domino, breaks down the anatomy of a clean raid. Why progression ladders and bi-weekly payouts keep raiders grinding. Why moderation isn’t janitorial work but culture-shaping. And how to graduate your best raiders into ambassadors who carry your brand across the timeline.

KBW TEAM WINS

🔥 Myosin Korea showed up at scale at KBW.

A huge moment for Stellar in Asia, and proof that decentralized marketing works on the ground. Last week was a massive success for Myosin. The network provides, and continues to grow. Everyone will know Myosin.

Grateful for the whole crew who made it happen 🫰🏼

FIND YOUR BELIEVERS

Mass adoption is a mirage. Real growth starts with your smallest viable audience, the early believers who don’t just use your product, they stand for it. This playbook shows you how to define ICPs, build persona archetypes grounded in behavior and belief, and map the journey from stranger → skeptic → user → champion. When you know who you’re building for and why they care, adoption turns into amplification.

👉 Open the playbook and start turning believers into your loudest growth engine.

FROM OUR FRIENDS AT MADFOUNDER

If you like The Myosin Weekly, you’ll like the MadFounder newsletter. It spotlights how elite entrepreneurs and creators shape narrative, build authority, and turn audiences into leverage.

Stephen Colbert didn’t just tell jokes, he built a system. From defining a persona with rules to engineering recurring segments, stunts that doubled as distribution, and audience tasks that created loyalty, Colbert turned satire into civic education and a cultural movement. Even when he dropped the character, the audience stayed because the values and structure were intact.

The takeaway: if you want your founder brand to punch through noise and outlive any single platform, don’t just ship content, build an operating system.

Should We Work Together?

Myosin.xyz is a crypto native marketing network, made of 100+ members across 26 countries. We vet and aggregate the best marketers from around the world to provide full-stack marketing services to onchain companies & blockchains such as WalletConnect, Velora, Spexi, Ripple, NEAR, Starknet, Solana Mobile, Chainbase, POKT Network, Animoca Brands, Rootstock Labs, and many more. Interested to learn more? Tell us about your project and book a time HERE!

That's it. That's all we got! Talk next week.
The Myosin Weekly team 👋

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