Some weeks the space feels quiet then a week like this reminds you why we’re here.

Reka from Boundless shows how belief turns into movement. From Proof of Berry to Proof of Read, she made zero-knowledge fun and proved conviction beats consensus.

In Argentina, Aixa Rizzo shows what crypto looks like when it’s lived, not pitched. A $91B market born from necessity.

And Myosin dives into the Zora creator economy, proving participation is marketing. Every mint, every trade, every creative act moves the ecosystem forward.

This week’s issue is about belief in motion: stories, systems, and markets compounding through community.

Here’s what’s shaping the future.

CHAIN REACTIONS EP. 41: REKA / BOUNDLESS — BUILDING BELIEF WITH BERRIES

This week on Chain Reactions, we go deep with Reka, Director of Marketing at Boundless, the zero-knowledge protocol born from Risk Zero. From a Buddhist retreat in Sweden to leading one of the most creative GTM playbooks in crypto, Reka’s story is pure butterfly effect.

She breaks down how she helped turn ZK proofs, one of crypto’s most complex ideas, into a cultural movement. Think campaigns like Proof of Berry, Proof of Read, and Signal, which turned white paper reading into a viral moment and rallied millions around verifiable compute.

Her takeaways hit home for every marketer in web3: conviction matters more than consensus, differentiation beats volume, and sometimes the meme is the message.

🎧 Listen to hear how Boundless went from zero posts to a billion impressions—and why “think bigger” is more than a tagline.

Argentina Is What the Future of Crypto Looks Like

While most of the world is still debating crypto regulation, Argentina is already living in the future.

Decades of inflation forced the country to rewire its economy and the result is infrastructure born of necessity.

$91B in crypto inflows. 61% of trading volume in stablecoins. 115k builders working onchain.

As DevConnect heads to Buenos Aires, Aixa Rizzo breaks down how Argentina became the world’s first necessity-driven crypto market, why trust now scales faster than features, and what founders can learn from the country where crypto actually works.

📖 Read: Argentina Is What the Future of Crypto Looks Like →

Myosin enters the Zora creator economy arena

Last week, Myosin joined the Zora Trading Competition, a live experiment in the new onchain creator economy. Zora is a movement where creators, collectors, and communities trade culture itself.

We’re currently sitting at #18 on the leaderboard, proving that decentralized marketing isn’t just about memes and threads, it’s about participation. Every trade, every mint, every creative act onchain is a marketing motion that moves the ecosystem forward.

As creator coins, collectibles, and community markets merge, Myosin is showing what it means to be a marketing network that trades culture.

Check out how onchain markets are becoming the new social graph and why Myosin’s playing to win.

🌀 Check the Zora leaderboard →

Playbook Feature: Pre-Launch Comms Sprints

Before launch day, most teams either go dark or go chaotic. This playbook shows you how to do neither.

Pre-Launch Comms Sprints are short, high-impact bursts of storytelling that build credibility, awareness, and anticipation before your product even ships. Instead of random posts and reactive hype, you’ll learn how to run structured, full-funnel campaigns that turn early curiosity into conviction.

Inside, you’ll find frameworks for sprint types, from Origin Story to Testnet Launch to Funding Announcement, plus how to score them using the RICES model (Reach, Impact, Confidence, Effort, Speed). You’ll also get templates to spin one sprint into a system of reusable TOFU, MOFU, and BOFU assets.

If you’re heading into a launch, this is your roadmap to showing signal before mainnet.

👉 Open the playbook and build momentum before your launch goes live.

Should We Work Together?

Myosin.xyz is a crypto native marketing network, made of 100+ members across 26 countries. We vet and aggregate the best marketers from around the world to provide full-stack marketing services to onchain companies & blockchains such as WalletConnect, Velora, Spexi, Ripple, NEAR, Starknet, Solana Mobile, Chainbase, POKT Network, Animoca Brands, Rootstock Labs, and many more. Interested to learn more? Tell us about your project and book a time HERE!

That's it. That's all we got! Talk next week.
The Myosin Weekly team 👋

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