Crypto moves fast. The important parts move quietly.

This issue is about the systems that hold up when the noise fades. Bitcoin infrastructure built for institutions, products designed to lock in real commitment, and PR that compounds trust instead of chasing headlines. If you care about what lasts through the next cycle, this one’s for you.

CHAIN REACTIONS EP 48: Signals From the Front Lines

This episode goes deep on Bitcoin beyond price charts. Blake and Polina sit down with Ben from Rootstock to unpack what “Bitcoin DeFi” actually means, why Rootstock exists, and how programmable Bitcoin is quietly becoming relevant for institutions, not traders.

Ben shares how Rootstock extends Bitcoin with smart contracts while preserving its security model, why most BTC still sits idle, and what it will take to unlock real utility without turning Bitcoin into a casino. The conversation covers institutional adoption, trust building, market-by-market GTM lessons, and why long-term focus beats chasing crypto’s flavor of the month.

If you care about Bitcoin’s next decade, institutional onchain finance, or how to market infrastructure without hype, this one is worth your time.

Attention creates noise. Lock-ins create leverage.

Growth teams love virality. What they underestimate is how little of it survives contact with reality.

In an attention-saturated market, reach is cheap. Hype travels fast. But when audiences arrive without making meaningful commitments, growth collapses the moment the algorithm shifts. Impressions spike. Retention flatlines. Nothing changes.

This week, Arnauv introduces Lock-In Velocity: the rate at which products convert attention into durable commitments that are costly to unwind. Using examples from Solana, Hyperliquid, and Cluely, it shows why outrage and engagement metrics predict nothing and why resilient products aren’t just louder, they’re structurally stickier.

Read: Lock-In Velocity: Why Some Products Die From Virality

Blockchains for Good Report

Social impact infrastructure is in desparate need for an upgrade. Financial and reporting systems built for a slower era are struggling to keep pace with real-time crises and global coordination.

The Blockchains for Good report shows how NGOs, humanitarian organizations, and public-goods ecosystems are already upgrading their rails using blockchain to move capital faster, reduce overhead, strengthen accountability, and coordinate impact at scale.

→ Download the full Blockchains for Good report (PDF)

PR & Media Strategy: Turn Headlines Into Momentum

PR in crypto is about positioning, not press hits. This playbook shows how to shape the narrative around your project so coverage compounds into trust, credibility, and sustained attention.

You’ll learn how to build a clear Single Overriding Narrative, ladder your media strategy from owned to earned to paid, and use founder-led storytelling and community energy as your primary distribution engine. The Web3 PR Engine breaks PR into repeatable waves, from awareness to validation to leadership, with practical guidance on pitching, relationship-building, and when to stay scrappy versus bringing in outside help.

With frameworks for organic PR, guerrilla tactics, and thought leadership, this module helps you turn launches, partnerships, and milestones into stories people remember and repeat. If you want media coverage that reinforces belief and drives real momentum, this is how you run PR like a growth channel, not a vanity exercise.

Should We Work Together?

Myosin.xyz is a crypto native marketing network, made of 100+ members across 26 countries. We vet and aggregate the best marketers from around the world to provide full-stack marketing services to onchain companies & blockchains such as WalletConnect, Velora, Spexi, Ripple, NEAR, Starknet, Solana Mobile, Chainbase, POKT Network, Animoca Brands, Rootstock Labs, and many more. Interested to learn more? Tell us about your project and book a time HERE!

That's it. That's all we got! Talk next week.
The Myosin Weekly team 👋

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