Hey there!

I'm Blake, one of the co-founders of Myosin. If you're receiving this, it's because you've connected with us at some point: whether through a Myosin event, one of our research reports, or one of a billion collabs in this wild onchain world.

We’re excited to share that we’re making some big changes to our newsletter, The Myosin Weekly (fka Netcetera), as we launch a sharper, more focused update that brings you:

➡️ Practical insights at the intersection of crypto, AI, and marketing

➡️ Highlights from our podcast Chain Reactions (and our new AI pod, coming soon 👀 )

➡️ Sneak peeks into the Myosin ecosystem, from AI tools and top prompts, to onchain learning and community-powered innovations, led by our global network of top marketers.

As we enter what truly feels like the first mainstream moment for crypto, where TradFi, DeFi, and frontier tech are finally converging, we believe we’re standing at a critical inflection point.

The next wave will be defined by how crypto and AI collide, and we’re building at the edge of that intersection. We'd love for you to join us.

We’ve added you to this list because you’ve been part of our story so far. But if it’s not your thing, no hard feelings, you can unsubscribe here anytime.

Otherwise, stay tuned for a special relaunch edition where we share everything we’ve been cooking, and where we’re heading next.

Let’s build something legendary.

Blake | Co-Founder, Myosin.xyz

CHAIN REACTIONS EP 34: FROM MAD MEN TO WEB3

How Sophon is Rethinking Marketing for Consumer Crypto

In EP34 of Chain Reactions, Aixa Rizzo, ecosystem lead at Sophon, shares how they’re making blockchain invisible, rewarding everyday data, and creating apps people actually want to use.

From her Mad Men–inspired start in advertising to viral posts that led her into crypto, Aixa unpacks Sophon’s vision for easy onboarding, emotional branding, and mainstream adoption.

We cover health trackers with ZKTLs, AI companions, games, and bold activations from TikTok to Paris Fashion Week.

CRYPTO IS MAKING FINTECH COOL AGAIN: WHY EVENTS ARE THE NEW GROWTH HACK

Crypto’s best-kept GTM secret? IRL. While most teams treat events like a branded side quest—a booth, some merch, and zero follow-up—the smartest ones are using them to close deals, forge partnerships, and shape narrative in real time.

Events aren’t just about vibes anymore, they’re growth engines, if you’ve earned the right to host. Because without Event-Market Fit, no one’s showing up to your party.

Done right, in-person activations collapse the entire BD funnel into one room: awareness → trust → action. This week’s piece breaks down how to make it count. 📖 

Marketing Hack with Stellar

Myosin flipped the crypto growth playbook with a first-of-its-kind Marketing Hackathon, a 2-day sprint in Mexico City built not for shipping code, but culture. We gathered 59 creatives and 27 submissions around one shared goal: build GTM strategies that actually resonate.

Building & Activating Community: From First Spark to Lasting Momentum

Most teams treat launch like a fireworks show… bright, loud, and over too soon. Smart teams know it is the ignition point for something bigger. This is where you turn early energy into a coordinated movement, engineer momentum, and set the tone for everything that comes next.

This playbook is your blueprint for transforming hype into sustained community action. You will learn the principles behind real activation, how to design roles that drive identity, engineer high-energy moments, gamify meaningful participation, and keep the drumbeat alive after launch. Packed with frameworks, examples, and checklists, it will help you orchestrate your launch as the first chapter of a long-running story, not just a one-day stunt.

Should We Work Together?

Myosin.xyz is a crypto native marketing network, made of 100+ members across 26 countries. We vet and aggregate the best marketers from around the world to provide full-stack marketing services to onchain companies & blockchains such as WalletConnect, Velora, Spexi, Ripple, NEAR, Starknet, Solana Mobile, Chainbase, POKT Network, Animoca Brands, Rootstock Labs, and many more. Interested to learn more? Tell us about your project and book a time HERE!

That's it. That's all we got! Talk next week.
The Myosin Weekly team 👋

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