Welcome to this edition of The Myosin Weekly.

This week, Louis and Jinelle from Nozomi reveal how they’re building an “open source YC” for crypto founders, with a framework for ecosystem-led growth and a sharp take on why most projects fail without the right scaffolding. Blake unpacks why every “crypto is dead” headline misses the bigger truth: stablecoins are quietly becoming the new financial rails. We spotlight VTrader’s street-level growth hack, rolling a frozen Ledger through New York to spark conversations, and share our newest playbook on AI automations and Vibe Marketing. Plus, a MadFounder deep dive on how MrBeast engineered virality into an empire.

Here’s what’s shaping the future.

CHAIN REACTIONS EP 38: OPEN SOURCE YC FOR CRYPTO

Louis and Jinelle, co-founders of Nozomi, join us to talk about what it really takes to build in crypto—and why most founders are set up to fail without the right scaffolding. They share the origin story of Nozomi as an “open source YC” for crypto founders, explain their E-Kai framework for ecosystem-led growth, and break down why trust, retention, and community alignment matter more than hype. We also dive into fundraising, the pitfalls of pitching, and why knowledge should never be gatekept.

CRYPTO IS DEAD. LONG LIVE CRYPTO?

“Crypto is dead.” We’ve heard the obituary a hundred times. But every so-called ending is just another beginning. From BlackRock ETFs to Stripe launching its own chain, from $33T in stablecoin volume to Mexican remittances flowing over USDC, crypto isn’t dying—it’s becoming the financial system.

This week Myosin Co-Founder, Blake Kim, unpacks why the future isn’t DeFi or TradFi, but both. Why stablecoins are the new Visa rails. Why marketing has to speak two dialects: crypto-native and mainstream. And why the real endgame is crypto fading into the background as just… finance. 📖

VTRADER GROWTH HACK

How do you get New Yorkers to stop in their tracks on a summer afternoon? Roll a giant ice block with a Ledger frozen inside through Flatiron and Madison Square Park.

On an 82° day, crowds gathered to answer crypto and “would you rather” questions, earning time to melt the block. From “Why don’t you own Bitcoin?” to “Lose your seed phrase or your phone?”, the mix of serious and absurd kept people engaged. About 30 participants joined in, dozens more watched, Vtrader swag flew, and we captured a goldmine of content for TikTok, YouTube, and X.

AI AUTOMATIONS & VIBE MARKETING: THE SANDBOX ERA

Marketing is shifting from static campaigns to living systems. This playbook introduces Vibe Marketing—a modular approach where AI does the heavy lifting across four layers: research, content generation, automation, and user interaction. You’ll learn how to turn prompts into end-to-end campaigns, build referral loops and workflows that run themselves, and deploy branded GPTs and AI concierges that put your growth on autopilot. It’s not about following a script—it’s about experimenting, iterating, and evolving faster than the market.

FROM OUR FRIENDS AT MADFOUNDER

If you like The Myosin Weekly, you’ll like the MadFounder newsletter. It spotlights how elite entrepreneurs and creators shape narrative, build authority, and turn audiences into leverage.

MrBeast didn’t just “go viral.” He engineered a system for virality. This issue of MadFounder breaks down how Jimmy Donaldson built a repeatable growth machine out of spectacle-as-a-service, turning thumbnails into distribution and generosity into a brand moat. From the endurance stunts that signaled effort, to creator coalitions like #TeamTrees, to scaling reliability with an industrialized content factory, the playbook is clear: treat attention like engineering.

Should We Work Together?

Myosin.xyz is a crypto native marketing network, made of 100+ members across 26 countries. We vet and aggregate the best marketers from around the world to provide full-stack marketing services to onchain companies & blockchains such as WalletConnect, Velora, Spexi, Ripple, NEAR, Starknet, Solana Mobile, Chainbase, POKT Network, Animoca Brands, Rootstock Labs, and many more. Interested to learn more? Tell us about your project and book a time HERE!

That's it. That's all we got! Talk next week.
The Myosin Weekly team 👋

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