If you’ve been waiting for crypto to feel less like a game and more like an industry, this week delivers.

We’re looking at how institutions are packaging long-term exposure without the casino energy, how Devconnect proved that the right rooms outperform any stage, and how culture keeps doing the quiet work of adoption.

Here’s what mattered.

CHAIN REACTIONS EP 44: The Future of Digital Asset Treasuries

Sebastian Bea (CIO of Reserve One) lays out the institutional play that could onboard retail without the usual casino vibes.

He’s ex–Credit Suisse/BlackRock, helped build One River Digital (acquired by Coinbase), and his crypto pivot started with a Thanksgiving dog walk when a neighbor casually bought $50M of BTC while markets were shut. That moment sent him down the rabbit hole and now he’s building what he calls a scaled, diversified Digital Asset Treasury (DAT).

Core thesis: DATs aren’t ETFs. They’re operating companies, so they can hold long-term and put assets to work, staking, DeFi, restaking, without being boxed in by fund rules or exit queues. Reserve One’s edge is diversification from day one: a regulated-aligned basket plus a private-deals sleeve on top, basically “own the upgrade” exposure with venture upside.

On RWAs, he’s blunt: tokenize only when it makes the asset better. Figure’s onchain home-equity loans are the proof. Stablecoins get the same treatment: rails matter more than narratives.

If you want the cleanest snapshot of how institutions think about crypto’s next phase, this is it.

The Rooms that Build Crypto

Argentina made something obvious: the most meaningful shifts in crypto don’t happen on stages, they happen in the right rooms.

SIGNAL, Myosin’s operator network, and Marketers in the Arena turned Devconnect into a living blueprint for how culture, GTM, and execution accelerate when builders come together with intent. This week Blake captures the rooms that shaped the week and the direction the industry is heading next.

📖 Read: The Rooms That Build Crypto →

Noche de Máscaras Lit Up Devcon

Some events are for networking. This one was for remembering why we show up in the first place.

Noche de Máscaras, hosted by Boundless × Zerion × Stellar × Myosin, turned a mid-week Devcon night in Buenos Aires into a full masquerade-level immersion with masks, wine, music, and a room full of founders, designers, and onchain operators letting the week’s intensity melt into real connection.

A reminder that culture isn’t an add-on to GTM.

Culture is GTM.

Turn Integrations Into Distribution

Most teams treat partnerships like a vanity scavenger hunt. This playbook drags BD back to where it actually prints growth in crypto: integrations that ship, narratives that get co-signed, and distribution you don’t have to buy.

Strategic Partnerships & Ecosystem BD is a field guide for turning your ecosystem into your acquisition engine. It breaks down the five partnership types that matter (joint product, content, strategic alliances, channel, co-marketing) and shows you how to run the BD flywheel that top protocols live on: get clear on your value, pick high-fit targets, lead with their upside, close with real KPIs, then launch loud enough that the integration becomes social proof. Do that once, and you’ve got a loop. Do it ten times, and you’ve got a moat.

If you’re building onchain, your next users are already sitting inside someone else’s community. This module shows you how to earn that surface area and keep compounding it.

Should We Work Together?

Myosin.xyz is a crypto native marketing network, made of 100+ members across 26 countries. We vet and aggregate the best marketers from around the world to provide full-stack marketing services to onchain companies & blockchains such as WalletConnect, Velora, Spexi, Ripple, NEAR, Starknet, Solana Mobile, Chainbase, POKT Network, Animoca Brands, Rootstock Labs, and many more. Interested to learn more? Tell us about your project and book a time HERE!

That's it. That's all we got! Talk next week.
The Myosin Weekly team 👋

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