Culture + Code = The Only Moat

From confidential execution to vibe-driven marketing, growth is about more than tech.

Welcome to this edition of The Myosin Weekly. This week we dive into how culture and technology combine to create real, lasting edges.

Bhav and Liam from Ten Protocol share how they’re turning privacy into a growth engine, building an L2 defined by trust and community. Greg Patenaude introduces the Vibe Marketing Mindset, where AI and iteration collapse campaign cycles from weeks into hours. We celebrate the alpha launch of Hivemind, our own AI intelligence engine built from the hive’s contributions.

And our latest playbook shows you how to spin the product-led growth flywheel, transforming usage into expansion and users into your strongest distribution channel.

Here’s what’s shaping the future.

CHAIN REACTIONS EP 37: PRIVACY AS A GROWTH ENGINE

Bhav and Liam from Ten Protocol join us to break down how they’re building a new lane in the crowded L2 space: confidential execution. From BD missteps and “making being stupid great again,” to jerseys as culture infrastructure and why trust is the real moat, they share how Ten is turning privacy into a platform for DeFi, iGaming, and institutions alike. Plus, we dive into their community-led fundraise, the TE Kitchen with Lovable, and why culture + tech (not one without the other) is the only way to win.

THE VIBE MARKETING MINDSET

Most people think Vibe Marketing is just AI tools and n8n scripts pushing content on autopilot. That’s the surface. The mindset runs deeper.

In The Vibe Marketing Mindset, Greg Patenaude argues that marketing is an open problem, and the winners will be those who adopt a mindset of relentless iteration + relentless sense-making, accelerated by AI.

That means running campaigns as living experiments, compressing cycles that once took weeks into hours, and building sharper maps with every loop. From micro-KOLs to Zora, this mindset shows how flops become signals, and signals become strategy. 📖 

HIVEMIND ALPHA LAUNCH

Last week we rolled out the alpha of Hivemind, our DAO-incubated AI product, and the response from members was incredible. The feedback was sharp, the anticipation is real, and it’s clear we’re onto something powerful.

Hivemind is the intelligence engine that powers Myosin. Every time you contribute an insight, case study, or framework, it feeds into an AI system that makes the entire network smarter and more scalable.

What we saw in the alpha proves the model: the more we capture, the more value everyone unlocks: faster answers, sharper strategies, and new revenue opportunities.

We’ll keep sharing updates as Hivemind evolves, but one thing is clear: the hive mind is buzzing.

PRODUCT-LED GROWTH: SPIN THE FLYWHEEL

Ads don’t scale crypto, systems do. This playbook shows you how to design growth that compounds: turning usage into expansion, power users into catalysts, and community into your strongest distribution channel.

Inside, you’ll find frameworks for building referral loops that stick, programs that reward your best users, and operations that keep the flywheel spinning long after the hype fades.

👉 Learn how to make your product its own growth engine.

Should We Work Together?

Myosin.xyz is a crypto native marketing network, made of 100+ members across 26 countries. We vet and aggregate the best marketers from around the world to provide full-stack marketing services to onchain companies & blockchains such as WalletConnect, Velora, Spexi, Ripple, NEAR, Starknet, Solana Mobile, Chainbase, POKT Network, Animoca Brands, Rootstock Labs, and many more. Interested to learn more? Tell us about your project and book a time HERE!

That's it. That's all we got! Talk next week.
The Myosin Weekly team 👋

How'd We Do?

Forwarded this? Sign up here!

Work with us? Get in touch: [email protected]