As the year winds down, the signal is getting louder. This week we look at the projects and operators pushing crypto back toward its core values: user ownership, sovereignty, real community, and products that work without theatrics. Adz from Gnosis drops a masterclass on value-driven finance, we share the Telegram workflow every crypto operator needed yesterday, and the network closes the year with a reminder of why Myosin works: the right people in the right rooms.

Here’s what’s shaping the final stretch of 2025.

CHAIN REACTIONS EP. 45 — ADRIENNE / GNOSIS: FORK BANKS, NOT VALUES

This week, Blake and Polina sit down with Adz (Adrienne), CMO of Gnosis, for one of the sharpest conversations we’ve had on what “onchain finance” should actually mean.

Adz traces her path from global brand strategy to Mongolian startups to BanklessDAO, Pocket Network, and now Gnosis, where the mission is blunt: if crypto becomes plumbing for the old system, we failed. Gnosis is pushing in the opposite direction, building financial rails where ownership, sovereignty, and value flow back to users instead of up the stack.

She breaks down the full Gnosis ecosystem (Gnosis Chain, Gnosis Pay, global stablecoin networks, VC arm, business tooling), the new rebrand (“Fork Banks” got legal approval, yes), and why the team launched a consumer app in Ireland to co-build finance with students instead of marketing to them. The surprising breakout? Circles, a trust-based social money system that turned onboarding into a game of reputation and cooperative economics.

For anyone thinking about consumer crypto, narrative-building, or how to keep values intact as the industry scales, this one hits hard.

🎧 Listen for the blueprint on building post-neobank finance and why Gnosis wants competitors, not copycats.

10x Your Telegram Productivity and Presence with our Holiday Guide

If you work in crypto, you live in Telegram. Most people lose deals, miss updates, or drop threads for one reason: their Telegram is a mess.

This holiday guide shows how to build a power-user workflow with folders, shortcuts, privacy settings, and daily habits that keep your inbox under control and your mind clear.

📖 Read: Telegram 101: Master Your Inbox This Holiday Season ↓

A Myosin Christmas in Lisbon

This week the network gathered in Lisbon for our Christmas dinner, closing the year the same way we build in it: together, with intent. A room full of people who care about the craft, laughing hard, comparing battle scars from the year, and sharpening each other’s thinking between bites. The kind of night that reminds us why Myosin works: the network is strongest when it’s in motion, in conversation, and in community.

A perfect end-of-year recharge and a preview of how we’re showing up in 2026.

TGE Readiness: Launch a Token That Doesn’t Nuke Your Momentum

Most teams treat TGE like a confetti cannon: big day, big hype, big drop-off. This playbook forces a different question: is your project actually ready to launch a token?

TGE: Readiness & Strategic Positioning is a full diagnostic for founders who want their token to coordinate an ecosystem, not patch over weak traction. You’ll stress-test the essentials: real usage without incentives, a community that contributes instead of farms, a narrative that makes your token feel inevitable, and a team that’s visible enough to drive activation on day one. It also teaches you how to sequence your launch so liquidity and behavior compound instead of cannibalize.

You’ll map ecosystem fit, design long-arc airdrop incentives, avoid the “points = PMF” trap, and pressure-test whether your token has purpose or just vibes. The module pulls from Jupiter, Blast, and dYdX to show the archetypes and the landmines.

If you want a token that accelerates your roadmap instead of derailing it, start here.

Should We Work Together?

Myosin.xyz is a crypto native marketing network, made of 100+ members across 26 countries. We vet and aggregate the best marketers from around the world to provide full-stack marketing services to onchain companies & blockchains such as WalletConnect, Velora, Spexi, Ripple, NEAR, Starknet, Solana Mobile, Chainbase, POKT Network, Animoca Brands, Rootstock Labs, and many more. Interested to learn more? Tell us about your project and book a time HERE!

That's it. That's all we got! Talk next week.
The Myosin Weekly team 👋

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