GREETINGS FROM KBW 2025!

This is Blake, reporting from Seoul at the tail-end of my third Korea Blockchain Week—perfect weather, nonstop events, and endless reconnections with friends, members, and future clients from all over the world.

The week kicked off with Solana Stables and Story’s Origin Summit on AI + IP, plus a stop at Zetachain to catch up on their growing eco. Tuesday night MemeCore made history, renting out Lotte World (Korea’s Disneyland) for 5k degens—pure chaos, pure fun, and a perfect team-bonding moment. Wednesday stacked community and client events: Across + Succinct, stablecoin talks at Ethena House, and a private KOL dinner introducing Stellar + Cookie3 to Korea.

Thursday was the main event: Myosin x Stellar’s Marketers in the Arena. From Lindsay at Stellar’s intro, to Simon breaking down Korea GTM vs global, to panels with Across, Keplr, BitRobot, and Mantle—and two marketing roasts that delivered serious alpha—it was everything we hoped for. We wrapped the night at Boiler Bang, a Boiler Room inside a jjimjilbang sauna with Keplr, Sonic, Kaito, and Sentient. One for the books.

Even with markets down, vibes in Seoul are sky-high. The energy is bullish, the builders are locked in, and the industry feels stronger than ever.

Next week: I’ll be reporting live from Token 2049 Singapore. Until then, here’s a great moment James from Across captured from our Marketers in the Arena event, and Stef's recap thread:

MORE THAN MEMES: CROSSING THE TRUST GAP IN RWA

Memes don’t move markets.” At least, not the ones that matter to BlackRock, Franklin Templeton, or Apollo. If DeFi was built on hype cycles, RWA adoption depends on something else entirely: compliance, transparency, and trust.

This week we dig into why institutions only buy when the filings, audits, and regulators line up—and how Figure’s IPO, Franklin Templeton’s BENJI, and Apollo’s on-chain credit fund prove the model. The takeaway? RWAs aren’t just another crypto narrative. They’re the bridge where blockchain finally meets the balance sheet.

MYOSIN IS HIRING

We’re expanding the network. 🚀 Looking for sharp social media managers, content creators, and designers with real Web3, DeFi, and crypto experience. KPIs, case studies, and data receipts required. This is about proof, not vibes.

If you’ve got the chops (and a degen hook that slaps), shoot us an email.

Get in touch: [email protected]

BUILD A BRAND THAT SPEAKS WITH ONE VOICE

Logos don’t build trust, consistency does. This playbook shows you how to turn scattered visuals and mixed messages into a coherent identity that people remember. From archetypes to typography, from voice to visuals, you’ll learn how to design a brand system that travels seamlessly across socials, websites, community channels, and product UI.

More than seen. Remembered.

Open the Brand Identity Playbook to start building yours.

FROM OUR FRIENDS AT MADFOUNDER

If you like The Myosin Weekly, you’ll like the MadFounder newsletter. It spotlights how elite entrepreneurs and creators shape narrative, build authority, and turn audiences into leverage.

Dwayne Johnson turned rejection into rocket fuel. What started as “Rocky sucks” chants became catchphrases, crowd control, and eventually cap table leverage. This issue of MadFounder breaks down how The Rock engineered language as product, scaled from heel heat to global franchises, and built CPG brands like Teremana and ZOA with the same repeatable rhythms as his promos.

The takeaway: use friction as ignition, turn story equity into ownership, and never waste a catchphrase.

Should We Work Together?

Myosin.xyz is a crypto native marketing network, made of 100+ members across 26 countries. We vet and aggregate the best marketers from around the world to provide full-stack marketing services to onchain companies & blockchains such as WalletConnect, Velora, Spexi, Ripple, NEAR, Starknet, Solana Mobile, Chainbase, POKT Network, Animoca Brands, Rootstock Labs, and many more. Interested to learn more? Tell us about your project and book a time HERE!

That's it. That's all we got! Talk next week.
The Myosin Weekly team 👋

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