Crypto’s entering a new phase.

The teams that win won’t be the loudest, they’ll be the ones with real infrastructure: sustainable funding, real distribution, and marketing systems that compound.

This issue hits all three. We go deep on Octant and public goods funding on Ethereum, introduce HiveMind (our attempt to bottle Myosin-level GTM judgment into an AI strategist), and break down how to run KOL campaigns that drive users, not noise.

Let’s get into it.

CHAIN REACTIONS EP 49: Public Goods, Built Like Infrastructure

This episode is a reminder that “blockchain for good” isn’t a slogan, it’s infrastructure.

Blake and Polina sit down with Mashal (Octant) to unpack how sustainable funding models are evolving on Ethereum, why yield-based grants can unlock long-term public goods support, and what it actually takes to run funding rounds that don’t collapse into popularity contests. They dig into Octant’s approach to grants, themed rounds, and experiments like StreamVote, plus the bigger question of what “public goods” even means in a space where everyone wants the label.

The conversation also expands into a broader take on where Ethereum goes next, how funding should shift toward results and accountability, and why execution and financial discipline matter more than hype.

🎧 Listen for a grounded look at public goods funding, ecosystem sustainability, and what it takes to build long-term impact in crypto.

Introducing HiveMind

The most experienced onchain marketing strategist, ever.
Now accessible on demand.

Here's something we've noticed after watching hundreds of crypto projects launch: the ones that fail rarely fail because of product.

They fail because they never figure out their story.

For most builders, narrative collapses faster than products break. Even for projects that go viral. Most builders who lack marketing fluency often confuse virality with conviction. But attention isn’t belief. And in crypto, belief is everything.

The projects that actually breakthrough understand this. They understand distribution, subcultures, how to turn followers into believers. But this knowledge is rare. It lives in the heads of people who've run dozens of campaigns and have mastered their domain of expertise like a samurai…in other words, it lives in the minds of our members here at Myosin.

Over the years, Myosin members have helped launch and reposition wallets, blockchain networks, DeFi protocols, and ecosystem initiatives—working alongside founders when the stakes were real and timelines were unforgiving. We’ve seen GTMs succeed, fail, and recover. We’ve learned which narratives compound and which ones decay.

We decided to compress that experience into something founders could access when they actually need it.

The problem isn’t tools. It’s judgment.

There's no shortage of marketing tools. If anything, founders are drowning in them: analytics platforms, quest tools, engagement trackers, attention marketplaces.

Founders have more marketing instruments scattered across the crypto world than they know what to do with. What's missing is the conductor that tells them what to play and when.

They need a brain. Strategic intelligence layer to anchor their marketing pursuits.

That’s what we built.

And its name is HiveMind.

Introducing HiveMind

HiveMind is the collective intelligence of dozens of crypto marketing specialists, hundreds of years of combined experience, compressed into an AI strategist.

It captures the marketing wisdom across Myosin and makes it instantly accessible to founders who need direction.

While ChatGPT thinks like corporate oatmeal, HiveMind thinks like a strategic marketing genius who was raised on CT.

It is trained on frameworks you won't find anywhere else:

Narrative Inversion: Flip the script on how your market sees risk. "DeFi isn't risky. TradFi is risky."

Enemy Identification: Communities aren't built on shared interests. They're built on shared enemies. Who's yours?

The Memetic Fitness Test: Before any campaign launches: Is it screenshot-worthy? Does it have contrarian edge? Can a founder execute it in 48 hours?

Taboo Leverage: The uncomfortable truths no one wants to say out loud become your wedge for relevance. "Most DAOs are just group chats with treasuries."

Story-Market Fit: Everyone talks about product-market fit. Almost nobody asks whether your narrative fits the cultural moment.

Mental models that survive the market

We train HiveMind on the mental models we actually use—the ones sharp enough to survive in the wild, not just in a deck. When you ask it a question, you don't get consensus. You get an edge.

It challenges conventional wisdom. It reads crypto-native behavior that generic AI misses. It shows you what actually worked, and what killed projects like yours. It tells you how your strategy might fail and how to hedge before it's too late.

Sometimes, it may challenge you to step outside your comfort zone as a founder.

But that’s what a good strategist does. They don't just answer your question. They make sure you're asking the right one.

What do you get?

Diagnose your #1 growth constraint in seconds. Build GTM strategies based on real, tested expert wisdom. Architect campaigns, brand stories, and drop mechanics. Create viral, founder-native content. Build belief loops instead of marketing funnels.

It feels like hiring the smartest marketer in crypto—bottled.

We built HiveMind because we kept seeing the same pattern: a founder with better tech than their competitors, about to lose because they couldn't articulate why anyone should care.

That doesn't have to be you.

Early access. Strategic alpha. The unfair advantage you've been looking for.

Influencer & KOL Campaigns: Turn Reach Into Real Users

Most KOL campaigns in crypto are just paid noise. This playbook is for teams who want trusted voices to drive real traction, not a one-week pump followed by silence.

Influencer & KOL Campaigns breaks down how to run KOL marketing like a conversion engine: align your narrative first, lock in a clear CTA, then build a multi-format campaign that moves users through awareness, engagement, and onchain action. It shows how to pick the right creators using mindshare and smart follower quality (not vanity follower counts), how to brief them like partners instead of contractors, and how to structure campaigns around threads, AMAs, referral loops, and community amplification.

It also forces the hard truth most teams ignore: if founders aren’t visible and your product isn’t ready to retain users, no amount of influencer spend will save you.

If you want KOLs to become long-term distribution assets, not expensive fireworks, this is the framework.

Should We Work Together?

Myosin.xyz is a crypto native marketing network, made of 100+ members across 26 countries. We vet and aggregate the best marketers from around the world to provide full-stack marketing services to onchain companies & blockchains such as WalletConnect, Velora, Spexi, Ripple, NEAR, Starknet, Solana Mobile, Chainbase, POKT Network, Animoca Brands, Rootstock Labs, and many more. Interested to learn more? Tell us about your project and book a time HERE!

That's it. That's all we got! Talk next week.
The Myosin Weekly team 👋

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