This week we’re diving into the sharp edges of crypto growth. Fabrizio from Legion explains why fundraising is crypto’s killer app and how reputation-first rails can scale to IPO impact. We coin a new model for execution with Forward Deployed Marketers, recap a golden-hour Myosin Hang 93 floors above NYC, and break down Rootstock’s strongest quarter yet from record user growth to omnichain stablecoin liquidity. Plus, from our friends at MadFounder: Tim Ferriss’ playbook for turning experiments into empires.

Here’s what’s shaping the future.

CHAIN REACTIONS EP 39: FUNDRAISING WITH TEETH

Fabrizio from Legion joins us to unpack why capital formation is crypto’s killer app and why the launchpad model is broken. From growing up as an underdog to building Legion’s “two-way opt-in” fundraising rails, he shares how reputation scores, community curation, and attention-based markets are reshaping public sales. We dive into regulation shifts, why trust is the missing ingredient, and how Legion plans to scale fundraising to IPO-level impact.

FORWARD DEPLOYED MARKETING: CLOSING THE EXECUTION GAP

Everyone in Fintech has heard of Forward Deployed Engineers. Now it’s time for Forward Deployed Marketers (FDMs).

This week, we’re coining a new model for growth. Because the mid-market execution gap is real: too complex for growth hacks, too lean for in-house AI teams, and too often stuck with strategy decks that collect dust. FDMs change that. They embed inside the business, scope what matters, and ship working systems in 30 days.

Learn why execution is the new strategy, why FDM comes before fCMO, and why Myosin is building the category from day one.📖 

MYOSIN HANGS NYC: HEADS IN THE CLOUDS

Last Friday, our New York crew took Myosin Hangs to new heights…literally. We headed up to One Vanderbilt’s Summit, climbing all the way to the 93rd floor. Golden Hour hit just right, the skyline stretched out before us, and we wandered through a series of surreal experiential rooms that made the whole evening feel dreamlike.

Of course, no Myosin Hang would be complete without good bites, better drinks, and even better company. After countless hours on Zoom, getting to connect IRL with the team was nothing short of special. Big shoutout to the crew for making it happen. Here’s to many more moments like this one.

STATE OF ROOTSTOCK: Q2 2025 REPORT

Rootstock just posted one of its strongest quarters yet. Daily active addresses jumped 65% QoQ, with a record 8,307 new addresses, fueled by integrations with Solv, LayerBank, and Midas plus community campaigns like Staking Surge. DeFi TVL climbed 9.8% to $235.9M, with Uniswap’s liquidity growing 4×, while merged mining hit an all-time high of 87% after Foundry joined the network.

USDT0, Tether’s omnichain stablecoin, went live on Rootstock, expanding BTCFi dollar liquidity, and RootstockLabs launched “Rootstock Institutional” to onboard funds and treasuries. On the infra side, fees dropped 60% to $0.19, governance introduced Shepherds and a triple airdrop, and ecosystem momentum accelerated with new protocols, hackathons, and the Reed upgrade proposal for faster bridging.

👉 Read the full Q2 State of Rootstock report for the data, insights, and roadmap shaping Bitcoin DeFi.

FROM OUR FRIENDS AT MADFOUNDER

If you like The Myosin Weekly, you’ll like the MadFounder newsletter. It spotlights how elite entrepreneurs and creators shape narrative, build authority, and turn audiences into leverage.

Tim Ferriss didn’t just write books. He built a public lab. Every question (“What’s the minimum effective dose?”) was an experiment. Every result became a framework, a blog, a podcast, a tribe. Instead of posturing as an expert, he turned testing itself into content, engineering distribution with the precision of a startup launch.

This issue of MadFounder breaks down Ferriss’ playbook: title-testing The 4-Hour Workweek with AdWords, seeding “The New Rich” as a movement, and compounding every experiment into a distribution moat. The takeaway: you don’t need authority, you need a lab.

Should We Work Together?

Myosin.xyz is a crypto native marketing network, made of 100+ members across 26 countries. We vet and aggregate the best marketers from around the world to provide full-stack marketing services to onchain companies & blockchains such as WalletConnect, Velora, Spexi, Ripple, NEAR, Starknet, Solana Mobile, Chainbase, POKT Network, Animoca Brands, Rootstock Labs, and many more. Interested to learn more? Tell us about your project and book a time HERE!

That's it. That's all we got! Talk next week.
The Myosin Weekly team 👋

How'd We Do?

​😃 Loved it! ​ | ​😐 Eh. it was fine.​ | ​😡 Not a fan.​

Forwarded this? ​Sign up here!​

Work with us? Get in touch: [email protected]