Welcome to The Myosin Weekly! Here’s what’s shaping the future.

Next up on CHAIN REACTIONS EP 43: Institutions in Crypto & Retail Onboarding

Coming soon…

Love the r/r in crypto but can't stomach the volatility? How about getting diversified exposure through a digital asset treasury (DAT)?

We’ll be hosting @ReserveOne_ CIO @sebastianbea to talk 'institutions in crypto' and their potential role in retail onboarding. Stay tuned!

The Anti-Crypto Marketing Strategy

Most Web3 companies are wasting money marketing to crypto enthusiasts who don’t convert. In a 14-day diagnostic sprint with a crypto wallet, proper tracking and fintech-style targeting cut CAC from “untrackable” to $7.93. A 93% drop from industry norms. The data proves that real users behave more like fintech customers than crypto traders. They want utility, not ideology.

This study exposed a fundamental flaw in crypto marketing: crypto projects optimize for vanity metrics and target the wrong audience. By adopting a fintech targeting model they can achieve predictable growth with real economics. The findings redefine how crypto products should scale: build for people who need better financial tools, not for those chasing the next token.

📖 Read: The Anti-Crypto Marketing Strategy: Why Fintech Targeting Delivers 93% Lower CAC for Web3 Products ↓

Finding Culture-Market Fit in Crypto

Marketing in crypto is not just about finding PMF, it’s also about culture-market fit.

Next week in Buenos Aires, the sharpest minds in crypto marketing gather at ArtLab for Marketers in the Arena: LATAM Edition, hosted by Stellar × Myosin. Expect live GTM breakdowns, creative roasts, and unfiltered insights from founders, marketers, and ecosystem operators shaping what growth really looks like across LATAM.

From Asia takeaways to LATAM activation playbooks, everything will be served hot.

Build the Tribe Before You Need It

Most teams wait too long to think about community. This playbook flips that. “Building & Activating Community” is your blueprint for architecting the identity, values, and incentive systems that turn early users into believers and believers into ambassadors.

You’ll learn how to move from founder-led to ecosystem-led, design culture as deliberately as product, and balance intrinsic motivation (mission, belonging, purpose) with extrinsic rewards (tokens, roles, status). It also breaks down the Minimum Viable Community Framework—five steps to define purpose, member identity, values, incentives, and rhythm before you scale.

If you’re still thinking of community as a Discord, this will change your mind. The best crypto communities don’t grow by accident—they’re architected to last.

👉 Open the playbook and start designing your tribe before launch.

Should We Work Together?

Myosin.xyz is a crypto native marketing network, made of 100+ members across 26 countries. We vet and aggregate the best marketers from around the world to provide full-stack marketing services to onchain companies & blockchains such as WalletConnect, Velora, Spexi, Ripple, NEAR, Starknet, Solana Mobile, Chainbase, POKT Network, Animoca Brands, Rootstock Labs, and many more. Interested to learn more? Tell us about your project and book a time HERE!

That's it. That's all we got! Talk next week.
The Myosin Weekly team 👋

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