Every cycle in crypto brings a new “why we’re here.” This week’s stories all orbit the same one: builders turning chaos into clarity.

Nicole Liu from MetaMask shows what it looks like when one of crypto’s most iconic wallets evolves into a full financial ecosystem, and why great marketing starts with translation, not hype. Myosin’s deep dive on stablecoins shows that the next breakout winners won’t be issuers, they’ll be builders turning rails into real products for the people who need them most. And our latest playbook breaks down how founders and teams can turn visibility into gravity, because if you don’t tell your story, someone else will.

It’s a good week to slow down, listen in, and remember what consistent signal looks like.

Here’s what’s shaping the future.

CHAIN REACTIONS EP. 42: NICOLE LIU / METAMASK — FROM WALLET TO WORLD

This week on Chain Reactions, Blake and Polina sit down with Nicole Liu, Head of Product Marketing at MetaMask, to unpack how one of crypto’s most iconic brands is evolving from “wallet” to full-on financial ecosystem.

Nicole shares her journey from Mastercard to Circle to MetaMask, and why every great product marketer is really a translator, turning complexity into clarity and tech into stories people actually care about. She reveals how MetaMask is rolling out Perps and Card as part of its shift toward “onchain personal finance,” the thinking behind the rewards program, and what the upcoming token launch really means for OGs and new users alike.

From multi-chain UX breakthroughs to Asia’s rise as the next trading hub, Nicole gives an inside look at how MetaMask keeps its edge: through community co-creation, small Telegram feedback loops, and a relentless focus on delight.

🎧 Listen to hear how MetaMask is building emotion, loyalty, and a brand that grows by being human.

Why the Next Stablecoin Winners Start With Builders

Stablecoins have become trillion-dollar plumbing, settling $9 T onchain and rivaling Visa in throughput.

But the next winners won’t be issuers or institutions. They’ll be builders turning stablecoin rails into real products for payroll, remittances, and commerce, where speed and FX stability actually matter.

Here’s how Myosin is helping them do it.

📖 Read: Why the Next Stablecoin Winners Start With Builders →

Playbook Feature: High-Impact Personal Brands

Most teams underestimate their most powerful distribution channel: themselves. This playbook shows founders and teams how to turn presence into traction, not through noise, but through clarity, consistency, and conviction.

You’ll learn how to build founder-led marketing systems that compound over time: defining a narrative that attracts believers, showing up publicly across the right channels, and building a rhythm that makes your team impossible to ignore. The guide breaks down how to activate every role (founders, BD, DevRel, engineers, marketers) into a coordinated storytelling machine.

From the frameworks that built Base’s “Onchain Summer” to EigenLayer’s multi-layered GTM engine, this module shows how to turn personal brands into protocol gravity.

🧠 If your team isn’t visible, your project isn’t either.

👉 Open the playbook and start building your moat in public.

Should We Work Together?

Myosin.xyz is a crypto native marketing network, made of 100+ members across 26 countries. We vet and aggregate the best marketers from around the world to provide full-stack marketing services to onchain companies & blockchains such as WalletConnect, Velora, Spexi, Ripple, NEAR, Starknet, Solana Mobile, Chainbase, POKT Network, Animoca Brands, Rootstock Labs, and many more. Interested to learn more? Tell us about your project and book a time HERE!

That's it. That's all we got! Talk next week.
The Myosin Weekly team 👋

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