This week, we’re fresh off Korea Blockchain Week, where Myosin went from showing up to showing out. Three years ago, we were on the sidelines. Now we’re running activations, panels, and dinners that define how decentralized marketing looks on the ground. Simon and Blake break down how KBW became both a checkpoint for Myosin and a mirror for the industry’s evolution from hype cycles to real traction.

We’re also spotlighting the next wave of consumer crypto, live trading meets live events, and sharing our latest playbook on how to take control of your story before the market does.

Here’s what’s shaping the future.

Myosin’s KBW Story

Three years ago, Myosin barely registered at Korea Blockchain Week. This year, we were everywhere, running activations, panels, dinners, and shaping the narrative.

Our growth at KBW mirrors crypto’s own evolution: from hype and survival to real traction. RWAs are live, stablecoins are crossing borders, and AI + crypto is becoming an industry stack.

This week Simon and Blake break down how KBW became a checkpoint for both Myosin and the ecosystem, and why decentralized marketing is now at the center of crypto’s next phase.

Live Trading + IRL Energy = Consumer Crypto 2.0

Myosin was one of 10 teams that competed in a perp DEX trading competition on Tuesday night.

It was a window into what IRL events will look like for the crypto industry: fun, competitive, with the potential for a huge payout.

We ended up not being able to execute half the trading strategies we wanted to because the Astar product only listed 40 or so tokens. But we did get to try out one of the most hyped up products right now in a space that was originally designed for esports competitions in nyc.

Live streaming + trading competitions = consumer crypto 2.0

Position or Be Positioned

If you don’t shape the story, the market will and it won’t be kind. This playbook shows you how to define what you are, why you matter, and why now. You’ll learn how to pick your battlefield, craft a point of view that attracts believers (and repels the wrong crowd), and turn positioning into the foundation for brand, GTM, and narrative.

No point of view? No brand.

👉 Open the playbook and claim your position before someone else does.

Should We Work Together?

Myosin.xyz is a crypto native marketing network, made of 100+ members across 26 countries. We vet and aggregate the best marketers from around the world to provide full-stack marketing services to onchain companies & blockchains such as WalletConnect, Velora, Spexi, Ripple, NEAR, Starknet, Solana Mobile, Chainbase, POKT Network, Animoca Brands, Rootstock Labs, and many more. Interested to learn more? Tell us about your project and book a time HERE!

That's it. That's all we got! Talk next week.
The Myosin Weekly team 👋

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