Most marketing teams are not short on tools.

They have a CRM, a CMS, a project management system, an analytics dashboard, a newsletter platform, a social scheduler, and now a growing pile of AI apps sitting on top. The problem is that most of the stack still does not understand how the team works, why decisions were made, or what should get better next time.

That is the shift this issue is about.

AI is turning the marketing stack from disconnected software spend into a buildable GTM system that captures context, improves workflows, and helps teams learn from the work they are already doing.

This week, we’re breaking down why the new marketing stack is becoming buildable, and why AI-native marketers are starting to turn repeated motions into systems that compound. From there, we look at what we would actually automate, what should stay human-led, how Synapse was built with Replit and Claude Code, and where Forward Deployed Marketers fit as the human layer that turns messy workflows into systems teams can actually use.

We’re also bringing back Chain Reactions, our live marketing talk show for decoding the growth machines behind frontier tech.

The old stack helped teams do the work.

The new stack helps teams learn from it.

Blake | Co-Founder, Myosin.xyz

MYOSIN LEARNS: How an AI Product Builder Actually Uses Replit

Most marketers are still using AI to make content faster. Myosin is using it to build the systems underneath the work.

In this Myosin Learns session, Blake walks Shane through Synapse, a real production app he built for Myosin using Replit Agent, Claude Code, and a stack marketers can actually copy.

You’ll see how AI-native operators can move from idea to working product, when to use different Replit Agent modes, how to stack tools on the same repo, and why production AI dev is becoming part of the modern GTM skill stack.

Watch the walkthrough and steal the build patterns Blake used to turn a Myosin workflow problem into a working product.

Chain Reactions Live #0001: Anthropic's Fable, Apple and Gemini's Partnership,TikTok Shop's Future

The first live marketing talk show is back, and this time it is going under the hood of the growth machines shaping frontier tech.

Every other week, a rotating crew of marketers will go live to decode the moves everyone is talking about, break down real products in real time, and take hard sides on the marketing questions that actually matter.

In this first episode, the team covers Anthropic’s Fable, Apple and Gemini’s partnership, TikTok Shop’s future, and what is happening behind the scenes at Myosin as Blake and Matt talk through where the company, HiveMind, and AI-enabled GTM systems are headed next.

The New Marketing Stack Is Buildable

Most marketing stacks are not really stacks, they are just collections of tools teams work around.

The CRM holds one part of the truth and Slack holds another. Campaign decisions disappear into threads and performance data shows up after the fact, but the reasoning behind the work is already long gone.

This week, Myosin Co-Founder Blake Kim argues that AI is changing what marketing teams can build for themselves. The new stack is not just software spend. It is an adaptive system that captures context, structures repeatable workflows, and turns execution into organizational learning.

The marketer’s job is shifting too: from operating tools to translating strategy into systems.

Follow Myosin on Instagram

We’re making @myosin.xyz the main home for Myosin on Instagram.

Follow us there for updates from the network, upcoming events, client work, and what we’re building across AI-enabled GTM.

What We’d Actually Automate

A buildable marketing stack does not mean every part of marketing should run on autopilot.

The better question is: what should be automated, what should be assisted, and what should stay human-led?

The point is not to remove humans from the marketing stack. The point is to remove the repetitive work that keeps humans from doing the work that actually compounds.

That is where Forward Deployed Marketers come in.

FDM helps teams map the work, identify the right role for AI, and turn repeated marketing motions into workflows the team can actually use.

Marketing Roast: Myosin x Unicorn Factory Lisboa

Your marketing plan is about to get grilled.

On Friday, June 26, Myosin and Unicorn Factory Lisboa are hosting Marketing Roast at the AI Hub in Lisbon. Three startups will present their marketing plans to a panel of seasoned CMOs and get the kind of direct, useful feedback most founders never hear until it is too late.

Expect sharp critique, better strategy, and a room full of founders and operators thinking seriously about traction.

Come to learn. Stay for the heat.

Where is your marketing stack forcing your team to work around the system?

Reply with one workflow your team keeps rebuilding manually.

And if you want help turning that recurring mess into a system your team can actually use, ask Myosin about a GTM workflow audit or FDM sprint.

That’s it for this week.

Myosin.xyz is an AI-native marketing network, made of 100+ members across 26 countries. We vet and aggregate the best marketers from around the world to provide full-stack marketing services to frontier tech companies & blockchains such as WalletConnect, Velora, Spexi, Ripple, NEAR, Starknet, Solana Mobile, Chainbase, POKT Network, Animoca Brands, Rootstock Labs, and many more.

Want to build a better GTM system?
Tell us about your project and book a time HERE!

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