THE NEXT BILLION WON'T WAIT

Offline networks, LATAM adoption, and the brand strategies that cut through.

Author

Myosin Newsletter
August 29, 2025

Welcome to this edition of The Myosin Weekly. This week, we look at the forces shaping crypto’s next billion users.

  • Satvik Sethi, founder of Offline Protocol, breaks down how censorship resistance and payments need to work beyond the internet itself.

  • We unpack why KOL-driven campaigns so often collapse into noise, and how authentic operators can turn influence into adoption.

  • Our new LATAM report shows why Mexico is already onchain and the clearest launchpad for growth in the region.

  • And for teams aiming to stand out in a crowded market, our playbook on positioning and brand strategy will help you sharpen your edge and build a brand that lasts.

Here’s what’s shaping the future.

CHAIN REACTIONS EP 36: OFFLINE, ONLINE, EVERYWHERE

Satvik Sethi on censorship resistance, people-powered networks, and building beyond the internet

In this episode of Chain Reactions, Satvik Sethi, founder of Offline Protocol, shares his journey from building mental health ventures and leading Web3 at Mastercard to creating people-powered networks that work without internet or telecom.

He breaks down why censorship resistance needs to go beyond blockchains, how Offline is scaling through authenticity and referrals, not tokens, and why betting on yourself is the ultimate founder edge.

If you care about the future of connectivity, payments, and building tech that actually matters, this one’s a must-listen.

KOLS IN CRYPTO: FROM HYPE MACHINE TO GROWTH ENGINE

KOLs are crypto’s favorite shortcut. A big-name tweet, a spike in impressions, and the illusion of growth. But most campaigns collapse into The Dip… attention with no adoption.

This week Blake unpacks why influencer marketing fails, how The Dip kills momentum, and what to do instead: build community, work with embedded operators, lead with value, and reward authentic growth.

FORGET THE HYPE. MEXICO IS ALREADY ONCHAIN

The Road to LATAM Starts in Mexico

Mexico isn’t “next,” it’s now. Stablecoins are rent money, remittances, and paychecks. USDC beats Bitcoin on Bitso. $64B in annual remittances, 773 fintechs, and 600+ devs hacking at ETHMexico make it the most activation-ready market in LATAM.

The playbook here isn’t about hype, it’s about trust. Spanish-first, WhatsApp-native, IRL-led. If you don’t build with culture, you’re already late.

👉 Check out the full report to get the data, insights, and GTM frameworks before the next $64B lands.

POSITIONING & BRAND STRATEGY: FINDING YOUR NORTH STAR

In a space where hype fades fast and competitors sound the same, your brand strategy is the difference between blending in and breaking through. It is not about taglines or logos. It is about clarity, credibility, and building a story that people can trust and rally behind.

This playbook gives you a framework to nail your purpose, sharpen your edge, and turn your brand into a magnet. You will learn how to define your problem and “hell statement,” craft a USP that actually cuts through, write mission and vision statements that inspire, and connect it all into a one-page strategy that guides product, culture, and community. It is your blueprint for building a brand that lasts, not just one that launches.

SHOULD WE WORK TOGETHER?

Myosin.xyz is a crypto native marketing network, made of 100+ members across 26 countries. We vet and aggregate the best marketers from around the world to provide full-stack marketing services to onchain companies & blockchains such as WalletConnect, Velora, Spexi, Ripple, NEAR, Starknet, Solana Mobile, Chainbase, POKT Network, Animoca Brands, Rootstock Labs, and many more. Interested to learn more? Tell us about your project and book a time HERE!

That's it. That's all we got! Talk next week.
The Myosin Weekly team 👋

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