This is our final issue of 2025.

We’re closing the year with a simple theme: community compounds. From Solflare’s product-first approach to community, to a clear-eyed Myosin retrospective, to real institutional momentum at Breakpoint, this issue captures what actually held up this year when the noise faded.

Thank you for reading, building, and showing up with us. We’ll be back in January 2026, sharper, more focused, and ready for what’s next.

CHAIN REACTIONS — MAKI / SOLFLARE: WHY COMMUNITY IS THE PRODUCT

This episode digs into how Solflare built one of the strongest communities in crypto by treating community as core infrastructure from day one.

Blake and Polina sit down with Maky, Community Architect at Solflare, to unpack the systems behind Solflare’s long-term trust and loyalty. From the “Guardian for Guardian” program to ambassador selection based on contribution, not clout, Maky walks through how Solflare designed incentives that reward care, consistency, and real help.

They cover Solflare’s evolution from the first Solana wallet into a full self-custody ecosystem, including the Shield hardware wallet and AI-powered portfolio tools, and why wallets remain the primary gateway into crypto. The bigger takeaway is structural: strong communities are built through responsibility, visibility, and shared ownership over time.

If you’re building consumer crypto, running community programs, or thinking about retention beyond points and perks, this episode offers a grounded blueprint for doing it right.

🎧 Listen for a clear look at how community design turns into long-term growth.

Myosin 2025 Retrospective

Three years into Myosin, we’ve learned what actually makes a DAO work: real operators, real revenue, clear structure, earned ownership, and progressive decentralization. This week, Blake lays out what most DAOs get wrong, why leadership matters early, how Myosin is structured today, and how we’re evolving into a flywheel that compounds services, intelligence, AI, and education.

The first three years were about proving the foundation. The next phase is about compounding it.

DAOs only work when people work. Systems only scale when incentives align. Networks only last when trust is real.

Breakpoint Recap: Where Institutions and Onchain Finance Actually Met

The highlight for us was a side event we co-hosted with Figure Markets, built on the Provenance blockchain. Hosted just minutes from the main venue, the gathering brought together founders, marketers, and operators from across the Figure–Provenance–Hastra ecosystem, alongside partners spanning Solana DeFi and institutional infrastructure.

In the room we had Mike Cagney (Founder, Figure Markets), Nick Ducoff (Solana Foundation), teams from Chainlink, Phantom, Raydium, Camino, and more. The conversations centered on one thing: real-world assets at institutional scale.

We left Abu Dhabi more bullish than ever on where RWAs are heading and proud of the role the Myosin network played in bringing the right people into the same room.

Turn Pre-TGE Buzz Into Real Alignment

Most teams treat the months before TGE like a waiting room. This playbook treats them like the main event.

TGE: Incentives & Pre-Launch Campaigns shows you how to architect participation before the drop, so your token launches into momentum instead of noise. It breaks down how to design incentives that shape real behavior, not just wallet counts, and how to build a multi-month campaign arc that turns curious users into committed stakeholders.

You’ll learn how to define your core behavior flywheel, segment your community with intent, design rituals that scale culture, and coordinate your launch with ecosystem partners so momentum compounds instead of dissipates. From Jupiter’s long-game incentives to Friend.tech’s game mechanics and Optimism’s mission-driven alignment, the module pulls apart what actually works and why.

If you want a TGE that feels earned, not manufactured, and a community that sticks around after the claim button disappears, this is the playbook.

Should We Work Together?

Myosin.xyz is a crypto native marketing network, made of 100+ members across 26 countries. We vet and aggregate the best marketers from around the world to provide full-stack marketing services to onchain companies & blockchains such as WalletConnect, Velora, Spexi, Ripple, NEAR, Starknet, Solana Mobile, Chainbase, POKT Network, Animoca Brands, Rootstock Labs, and many more. Interested to learn more? Tell us about your project and book a time HERE!

That's it. That's all we got! Talk next week.
The Myosin Weekly team 👋

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