Happy New Year. We’re back.

Crypto didn’t slow down over the break. The narratives just got louder, the timelines got dumber, and the real shifts kept happening quietly in the background.

This year, we’re doubling down on the only lens that matters: operators over spectators, systems over takes, traction over applause.

In this issue, we break down why most people are watching crypto wrong, what comes out when you actually talk to the builders shaping this cycle, how Wall Street is using blockchain in practice (not theory), and the analytics playbook that keeps teams honest when hype starts to feel like progress.

Let’s start 2026 with signal.

Crypto moves fast. Most people are watching it wrong.

Chain Reactions is the weekly livestream where Blake + Polina talk to the operators actually shaping the cycle, then unpack what it means for GTM, community, and adoption.

We’ve gone deep with guests like Nicole (MetaMask), Adrienne (Gnosis), Miso (Provenance), Sebastian (Reserve One), Reka (Boundless), Tom (Rayls), and more. If you care about where crypto is going, not what’s trending, this is your feed.

Crypto promised to reinvent markets. Wall Street is doing something more practical.

Wall Street isn’t trying to put markets onchain. It’s using blockchain to fix what actually breaks: settlement, collateral, and capital efficiency.

This week, Simon explains why institutions aren’t moving trading onchain. They’re modernizing settlement, ownership, and collateral instead. Liquidity remains centralized. Transparency is controlled. Capital moves faster.

The revolution won’t look like DeFi Twitter imagined, but it may remake market infrastructure all the same.

Measure What Matters: Analytics

Crypto teams love dashboards. Most dashboards lie.

This playbook is your filter for separating traction from noise before you hit TGE. It shows you how to stop reporting impressions and start tracking participation: the onchain actions that prove people actually care. Wallet connects, swaps, stakes, referrals, governance. The moves that build habits and keep users around after the first hype wave fades.

Inside, you’ll build a phase-based metrics engine that changes with your GTM:
Pre-launch → validate resonance (waitlist conversion, testnet participation, narrative fit)
Launch → drive activation (unique wallets, swap→stake conversion, social-to-onchain funnel)
Post-launch → prove retention (week 1/4/8 returning wallets, staking %, ecosystem integrations)

It also forces the discipline most teams skip: defining 2–3 north-star KPIs everyone can rally behind, killing vanity metrics, and pairing quant dashboards with real conversations so you know why users drop off, not just where.

If you’re heading into a token moment, this is how you make sure your “growth” isn’t just applause.

👉 Open the playbook and build a metrics engine that actually drives decisions.

Should We Work Together?

Myosin.xyz is a crypto native marketing network, made of 100+ members across 26 countries. We vet and aggregate the best marketers from around the world to provide full-stack marketing services to onchain companies & blockchains such as WalletConnect, Velora, Spexi, Ripple, NEAR, Starknet, Solana Mobile, Chainbase, POKT Network, Animoca Brands, Rootstock Labs, and many more. Interested to learn more? Tell us about your project and book a time HERE!

That's it. That's all we got! Talk next week.
The Myosin Weekly team 👋

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